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Dining
Guide and Special Promo Directories Introduced
Access Broadcasting
Recently announced the expansion of their web-based tools and
services for Broadcasters to include a Dining Guide and two customizable
Promotional Business Directories.
Says
Access Broadcasting's President Patric Miller, "One of the fastest
ways to create new revenue from Newspaper and Specialty Print
Advertising is by creating a Dining and Nightlife guide on your
station's web site. These types of businesses are coupon and offer
driven, and have long been print-heavy advertisers. Now, you can
offer the client a quarterly radio spot package, including a full-page
web site in your directory, along with printable online coupons
that stay active for up to 90 days at a time."
The Promotional Business directory tools allow a radio station
to build custom business directories, including full-page description
pages with up to five pictures, and printable online coupons for
special promotions or business categories. Placed on the site
in addition to the regular Business Directory, these two additional
directories can be used for special promotions (i.e. quarterly
sponsored events, auctions etc.), or for specialized categories
such as Real Estate or Automotive guides.
Both new features are included at no additional monthly charge
for clients of Access Broadcasting's Local
Market Builder program.
Access
Broadcasting Introduces Expanded Loyal Listener Tools and E-mail
Services
Access
Broadcasting has introduced its expanded version of Loyal Listener
E-mail and Promotion Tools to its Broadcast clients. The ease
of use and powerful new ways to acquire Loyal Listeners data,
define and manipulate the data and "one click mass-email"
features have made it one of the most valuable and cost-effective
tools available to Broadcasters nationwide.
"Allowing
stations to send request marketing e-mails to their Loyal Listeners
by targeted categories, demographics, or requested services such
as Headline News, Discounts and Coupons, Promotions and Contests,
with paid or station sponsorships is a huge advantage to our clients",
says Patric Miller Access Broadcasting CEO.
Says Miller,
"this incredible tool can significantly increase the effectiveness
of every promotion or contest, create 24/7 interaction with their
listeners and provide real benefits in revenue to the station
and their advertisers."
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