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One of the
most volatile segments of online use today, is the ability to
listen to your favorite radio station, or specialized on-demand
content via the Internet.
Streaming
for most small market stations can be cost prohibitive. However,
if planned and used correctly, for special content such as high
school sports, and local talk programming, streaming can be a
valuable addition to your regular broadcast signal.
However, Streaming
is not suited for every station! You must be able to justify
the cost of a dedicated Internet connection for every studio in
your facility that you want to stream. But even more important,
to make streaming pay off, you must have a revenue model that
augments your traditional terrestrial broadcast rate card, or
Streaming becomes a cash drain on your bottom line.
We can help
you decide if streaming is right for your station or group. We
can help you maneuver through the quagmire of licensing issues
and offer proven revenue solutions and programming concepts that
will make streaming a viable addition to your station's future.
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